Thursday, July 26, 2012

Did You Go To Your Last Event With Your Figurative Shirtails Showing?

You might be wondering why I chose such an interesting title to my post, or why it would concern me if you were properly dressed when you went to you last event. What does the way that you were dressed for a party have to do with a blog about freelance writing?

After reading the book Giving The Bird, The Indie Author's Guide To Twitter, by Benjamin Wallace, I realized that this post title has everything to do with your online marketing strategy. Allow for me to explain. Getting right to the point, the author makes an analogy in his book, that hanging out on Twitter is akin to going to a party. If you've ever attended a party or an event, then you know that they can be a bit anxiety producing. The thing that most people worry about most, is how they will present themselves at the party. They worry about what they will say, and if anyone will care about what they have to say.

If a business person is planning on attending a networking function, their stress level increases. After all, one's presentation at a networking event can make or break their financial future, in some cases. This  is why it's not uncommon for people going to parties or to important functions to make faux pas, such as wearing mixed colored socks, forgetting a watch, wearing different pairs of shoes, or leaving their shirttails hanging out of their pants!

In other words, business people sometimes place such an emphasis upon showing up at an event, they forget to properly prepare for the event. The same is true for Twitter engagement. Many businesses are so focused upon "Joining the conversation!", they forget to prepare their conversation points. Some business entities have no clue as to what they'll say when they set up a Twitter account. And no, "Click This Link!" isn't a conversation starter, or much of a conversation at all.

If you are a business owner or a manager of a business entity, then please understand that your Twitter feed holds so much potential for your business and your brand. However, you've got to be willing to TRULY ENGAGE. Setting up a Twitter account isn't engagement. Slapping up a redirect link isn't engagement. True engagement entails having a real conversation with your followers and customers. Engagement is vulnerability with your Twitter feed readers. Engagement is acknowledging your Twitter feed readers with more than just an order to click your links, or a call-to-action to purchase your products!

If you are at a loss of words, or if you simply can't find another moment in your day to engage, then allow me to "attend the party" on your behalf. I'm an excellent conversationalist, and I promise to ensure that your Twitter feed readers will want to get to know you better!

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