Tuesday, March 4, 2014

News Article Citations And Press Releases: Your "One-Two" Strategy For Authority And Publicity!

Getting right to the point, I'm putting together a highly efficient and effective online promotion strategy for my clients.

Have you ever heard of Local Business Citation Marketing?

Local Business Citation Marketing entails allowing others to find you on some of the most trusted news article websites. This takes place by connecting your business with a relevant news story. This is the direction that many SEO marketing companies are moving towards. However, while the SEO guys are great at helping their clients rank for certain keyword phrases, many of them have ZERO connections to writers who can produce informative, journalist-styled copy.

Luckily for you, you've found a writer who can produce this sort of copy for you! :D

I'm combing local business citation projects with press releases in order to provide my clients (You!) with a "one-two" strategy that is designed to send more traffic to your website, while producing an aura of "industry authority" on your behalf!

I'm extremely excited to have already produced this sort of project for an online medical supplier. The supplier's citation was tied into a highly-relevant story about an airdrop of medical supplies into war-torn Syria.

You can read the story here! 

I used a sub-contractor to post the story on their existing Examiner account but "yours truly" produced the story, on a "ghost-writer" basis.

By the way, the day that the story was published, it ranked NUMBER ONE for it's anchor-texted keyword on Google! 

If you're interested in seeing your business name cited within a  relevant online news story, contact me while my schedule is relatively open. It won't remain that way for very much longer!

Monday, December 23, 2013

The Worst PR Fail Of 2013? My Commentary Of #HasJustineLandedYet.

Being a freelance writer with a particular interest in all things PR, I woke up this morning to an email account filled with information that almost five hours later, is still boggling my mind. I've been thinking all morning about what I would write about this but one thing was certain in my mind:

I HAD to write something about the #HasJustineLandedYet incident. I had to share my thoughts with my audience because frankly, the whole sordid affair is turning my brain into scrambled eggs. And the only scrambled eggs I'm fond of are the eggs on my plate, such as the ones I had this chilly winter's morning.

But enough about my breakfast choices. I'm through digging into my breakfast plate and now, I want to dig into this unfortunate dish of a PR fail. In case you haven't read any information regarding the newly-crowned "tweet heard around the world", you can read up on the information via this link here....(I'll wait).

Okay, if you're like me, you probably needed a moment to pick your jaw off of the floor. And, you probably needed that moment not because of the obvious comments mocking AIDS/HIV or  the comment insinuating white supremacy. I won't delve into those comments because frankly, they speak for themselves.

What I will discuss are the mind-boggling decisions that were made by Justine Sacco, the person in question who initiated "The tweet heard around the world". (And by the way, did you catch the part where the hashtag was created and circulated before Justine's plan even landed?)

But first, I'm going to state that on a personal level, perhaps Justine's actions were a cry for help?

Because how THE HECK does anyone who has a career in public relations create such a PR nightmare for themselves and the brand they represent? If you go back and read the details of the article again, you'll note that not only was Justine a PR rep, she was THE PR rep. She was the official communications director for an international online media conglomerate (Pause on the phrase 'online media conglomerate' for a moment).

Is is me, or is anyone wondering how an extremely high-ranking PR professional, whose task it was to represent online media brands, could screw up so ROYALLY, via ONLINE SOCIAL MEDIA!??!

But to their credit, the media conglomerate involved, InterActiveCorp (IAC) responded to this atom-bomb of a disaster by immediately disassociating themselves with the comments made. Steps were also immediately taken to delete Justine's Twitter account and along with this, Justine found herself "deleted" from IAC's employee roster.

Personal sidebar: While this was ABSOLUTELY the right thing to do, the only thing (In my mind) that IAC got wrong, was to state that Justine was essentially a good person. The facts are, good people don't mock those who are afflicted with HIV/AIDS. Good people aren't racial supremacists.

(End of sidebar)

This just goes to show, if the person who is in charge of fostering positive branding on the behalf of international brands can implode and mess up this royally, how many PR disasters are middle to smaller-sized companies creating for themselves? What are they doing about this?

If they are smart they are immediately correcting the situation with no excuses offered, only solutions. They are taking immediate control of the message that the press receives about them. They realize that "the press" is far reaching and vast, thanks to social media. Again, Justine's implosive disaster became international news, even before her plane landed at her destination!. Finally, those who are wise will use this example to understand that no one is exempt from personal and professional accountability.

And for heaven sakes!  When will anyone learn that there's a difference between personal, "kitchen table" talk and conversation meant for public consumption? Or as my mother used to tell me, "Don't tell people things that you don't mind getting back to you!".  My mother taught me about the powers of social media in 1980 when I was eight years old, back when social media was called "gossip"!

Sunday, November 3, 2013

The Press Release Guide Is Ready To Download!

As promised, I've completed my press release writing guide. In the pages, you'll learn

1. What a press release is

2. What it's NOT

3. What type of attention is important to your business (Not all attention is the same)

4. What your press release should include and what is should NEVER include.

I've been fortunate enough to run the guide by a team of "Beta readers". Here's some of the feedback that I've heard

"I don't even need a press release and I'm excited after reading the guide!".

     - Clarissa W.

" Your press release guide taught me things that I didn't even know. The guide also made me feel a sense of urgency about taking action".

     - Jerome H.

"Awesome job! I've learned something after reading your guide".
       - John B.

These are just a few short testimonials. But what I'd like to know is what you have to say.

How can my press release guide help you to start solving your publicity problems? You won't know unless you download the guide, so here's what you'll need to do:

1. Sign up on the opt-in form to the right

2. Accept the double opt-in that will arrive to your email from my Aweber generated email messaging

3. After you've  accepted, you'll receive a welcome message with the guide attached for you to download.

4. Read the guide. Seriously, it's a short read.

5. Respond back to me at the email address I've listed in the back of the book.

I can't wait to hear your responses!

P.S. Speaking of getting the right message "out there", here's a link to an older post I wrote last year

Sunday, October 27, 2013

Hard At Work Producing Your Press Release Guide For Download!

Replica Of The Coffee Ring On My Table

See this stain here? It's a replica of the coffee stain on my table. See, I'm hard at work today, producing my  new mini-guide that you'll be able to download once you sign up your email in the opt-in form. My press release writing guide is my free gift to you. In my guide, you'll get the short and sweet story on: 

1. How press releases can help you to resolve your marketing, advertising or branding problems,  large or small.

2.  What a press release is and what it's DEFINITELY NOT. 

3. Is it really worth it to submit to those free press release websites? 

4. How a well-crafted series of press releases can help you with your social media campaign. 

So stay tuned. I'll create another post shortly, announcing that my guide is ready to download and read. Happy Sunday! 

Friday, August 16, 2013

Seasons Change, Services Change

Now is a great time of year for me to write about changes. As I find myself hanging in there through the last month or so of summer (I live in the South, land of the seemingly endless summer), I'm receiving magazines that are trending towards late summer/early fall photography. I'm already seeing advertisements urging me to buy new fall and winter coats. Some of my online colleagues are preparing their affiliate websites for Halloween. The kids who live in my neighborhood will soon crowd the sidewalks in the morning, waiting for their school bus to pick them up.

As the seasons begin to change, I've started to change the services that I offer. I'm placing an immediate and heavy focus on offering press release services. To support this, over the next four to six weeks, I'll be writing a series on how press releases can help you to spread the word all aspects of your business, both online and offline.

I love writing press releases because they offer a built-in excuse for people to spread good news and cheer. Simply put, a press release offers a professional platform for people and entities to celebrate themselves! Personally and professionally, I don't feel that people celebrate themselves enough. Therefore, I'm happy to facilitate this service for anyone who needs this. And if you are any sort of business owner, service provider or charitable organization, you DEFINITELY need to announce your project and celebrate your victories and acquisitions.

I've also changed the layout of my site a bit. I've included a button that will allow you to view my LinkedIn profile. When you click the button, you'll be led to my profile where you can read a brief on my professional history, download my press release portfolio samples and download a booklet about a very special project that I worked on with a non-profit organization.

I'll also soon add a new email newsletters app. In the meantime, if you'd like to reach me for more information or if you'd like to be included on my subscriber list, send me an email at justaskwriter@gmail.com

Thursday, May 23, 2013

Same Twist Of Lemonade Content Writing Services, New Look!

I see that I'm acquiring new site visitors. By the way, thanks!

But as I began to think of how I could provide better freelance writing services for my internet writing customers and my brick and mortar customers, I realized that the look of the site didn't match my tagline, which speaks of "vibrancy".

So, how you like the new look? Drop me a line to let me know, at justaskwriter@gmail.com.

Also, if you haven't had the opportunity to download my portfolio, refer to the button on the right.  Be sure to tell your online and your offline network about my services. Look for more to come in the near future!

Sunday, April 28, 2013

Add A Twist Of Life To Your Content!

Just a quick note, letting potential clients know that my content schedule is opening up. Now would be a great time to order one of my services, including my new pre-written content packages!

If you're just starting your online venture, click the buttons to the right. Those buttons will help you to get started with hosting your own website (Hostgator). You'll also be able to set up a top-notch email newsletter or website subscription service (Aweber).

If you have questions or would simply like to drop me a line, contact me at Justaskwriter (at) gmail (dot) com!